Over 50% of the purchases made by shoppers during the holiday season is on gift certificates! In this video, I cover some helpful tips to not only sell more gift cards during the holiday season, but also all year round at your business.
We used these same exact tactics to sell just under $3,000 worth of instant gift certificates in only 12 hours at Flawless Auto Finish on Black Friday! These gift certificates were also all sold online, so no having to wait on every single customer individually in person. Another thing is we sold them all without any paid ads! The sale was marketed through promotion on Flawless Auto Finish’ social media pages and through an email blast to their customers that are signed up fo their email list.
With Christmas just around the corner, right now is the time to really push gift cards at your shop. You are leaving money on the table by not doing so! Gift cards increases overall sales and increases customer loyalty.